ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Cognism’s Global Head of Demand Generation, Liam Bartholomew, shares the paid media strategy that helped lead to their 3X revenue increase: Stage 2: Identify buyer personas.

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

JULY 29, 2021

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 155

Founder B2C B2B Audio 155

View from Seed

AUGUST 10, 2021

Today Hologram announced their $65M Series B round of funding led by Tiger Global. Here in 2021 startups operate in a more distributed fashion earlier in their lifecycle, a trend which preceded COVID but certainly was accelerated by the remote work environment for knowledge workers brought on by the pandemic.

Chicago 177

Chicago Cofounder Miami B2B 177

View from Seed

AUGUST 10, 2021

Today Hologram announced their $65M Series B round of funding led by Tiger Global. Here in 2021 startups operate in a more distributed fashion earlier in their lifecycle, a trend which preceded COVID but certainly was accelerated by the remote work environment for knowledge workers brought on by the pandemic.

Chicago 156

Chicago Cofounder Miami B2B 156

View from Seed

AUGUST 10, 2021

Today Hologram announced their $65M Series B round of funding led by Tiger Global. Here in 2021 startups operate in a more distributed fashion earlier in their lifecycle, a trend which preceded COVID but certainly was accelerated by the remote work environment for knowledge workers brought on by the pandemic.

Chicago 136

Chicago Cofounder Miami B2B 136

Startup Professionals Musings

SEPTEMBER 23, 2019

With today’s world-wide instant communication and the internet, every new business is global by default, and distributed team members are spread across international boundaries without waiting for immigration. The diversity of ideas, cultures, and motivations is a powerful change agent.

Artificial Inteligence 258

Artificial Inteligence Entrepreneur Social Media China 258

Version One Ventures

FEBRUARY 22, 2021

As grids become increasingly dominated by Distributed Energy Resources (DERs) like solar, wind, batteries, and EVs, and customer preferences continue to shift toward clean energy, a new wave of utilities and electricity providers will emerge. Some companies in this category: Cloud to Street , Manifest , Sust Global.

Artificial Inteligence 88

Artificial Inteligence B2B Finance Portfolio 88

Duct Tape Marketing

DECEMBER 20, 2022

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a social media consultant, speaker, and globally recognized Instagram expert. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential.

Marketing 96

Marketing Social Media Video Technical Review 96

This is going to be BIG.

FEBRUARY 22, 2010

The company needs a serious technologist that can modernize their global fashion supply chain so it can empower a new generation of professional independent designers and artisans, and help the most talented individuals rise to the top. One thing is for certain — you must have experience dealing with large scale distributed applications.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

The Next Web

DECEMBER 8, 2012

I asked a panel of successful young entrepreneurs the following question: What nonprofit or social enterprise is doing a great job creating online community that B2B or B2C businesses can emulate? As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective?

Community 141

Community B2C Social Media B2B 141

YoungUpstarts

MAY 2, 2012

Zinicat , a food recommendation app which leverages technologies used in financial analytics.

Singapore 180

Singapore Programming Asia B2B 180

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point.

Asia 48

Asia Indonesia B2B Singapore 48

Hearpreneur

OCTOBER 10, 2018

My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. I’ve been a member of the North Face global athlete team for over 10 years. To date, we have distributed several hundred care packages and over 13,000 i understand tee shirts to show others we are stigma-free.

Naming 102

Naming LLC Entrepreneur Macedonia 102

VC Cafe

OCTOBER 31, 2022

The top 20 tech billionaires globally have lost $480 billion on paper in the past year. This is largely due to several major stock market crashes and global economic uncertainties. TVPI = total value to paid in capital (paper gains) DPI = distributed to paid-in capital (real cash gains, paid out).

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

ConversionXL

MAY 13, 2020

For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. This is a challenge for most B2B sites. If you sell globally, wouldn’t you want to know which countries’ sales are most impacted by bank holidays?

Analytics 85

Analytics Aggregator SQL Cloud 85

Hunter Walker

SEPTEMBER 9, 2023

Creativity is happening within communities and platforms which bring together distribution and collaboration. There also weren’t a lot of novel ‘consumer startups’ being built in non-gaming areas, so Creator Economy was attractive to folks who didn’t want to work in B2B. Global Fandom.

Non-Compete 162

Non-Compete Distribution Community B2B 162

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Some technology vendors are providing options to limit distribution of confidential information from GP reports. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. What's missing from the celebration is the answer to this question: What does the global maxima look like? It will really help me understand my global maxima for search.

Search 135

Search Analytics PPC Green 135

YoungUpstarts

AUGUST 21, 2014

Here are five tips for creating an infographic that will go viral and global: 1. B2B marketers should consider their industry and make the tone appropriate. Sync-up Distribution Tactics. Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day.

Viral 162

Viral Europe America Social Media 162

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Twitter makes it easy to distribute your content. And, there are over 326 million average monthly Twitter users globally for you to share that content with. .

Social Media 95

Social Media Media Curation Audience 95

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. Sign up for your free account, set up a container tag, add that to a global element on your site and as soon as you add your GA Web Property ID , you are in business. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 12, 2016

They only want to throw up a one page lead-gen form if they are B2B. Instead, every company should solve for a global maxima… Yes, make the short-term money, it is necessary , but also do the but not sufficient part as well… The above optimal strategy indicates that the company leadership is forward-thinking.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

OCTOBER 24, 2016

I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle.

B2B 133

B2B Marketing SEO Search 133

Austin Startup

JUNE 26, 2019

By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. So sign me up for innovating on use cases or mapping intelligence logic for women and people of color (you know, the global majority!). We boot-strapped some more.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Are your little team, or your giant division, solving for the global maxima? When you choose unwisely, the long-term consequences can be dramatic. Epilogue: There were lots of reasons for the fiasco above. ACT goals were set imprecisely. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Smaller companies like Warby Parker are taking on branded incumbents in eyewear by re-inventing and collapsing distribution and manufacturing channels.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. How GumGum uses personalized content to close enterprise B2B companies. How Workfront leveraged ZoomInfo’s B2B database to grow sales pipeline 90% YoY. via 6sense ].

Marketing 100

Marketing Campaign Email Sales 100

VC Cafe

JANUARY 12, 2014

This week marked the annual b2b marketing frenzy known as the Consumer Electronics Show (URL) in Las Vegas. The catalyst was Coca Cola which last year held its global marketing pow-wow at CES, the first time ever outside of Atlanta. 155,000 visitors, a record, trundled across an Exhibition Area the size of 37 football fields.

Las Vegas 90

Las Vegas Silicon Valley Open Source 90

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. On your "own" existence: Are you solving for a local maxima, 2% (one outcome) or are you solving for a global maxima, 100% (a cluster of macro and micro outcomes)? Are you satisfied with a local maxima or is your digital existence solving for a global maxima? Don't stop there.

Framework 147

Framework Marketing Search Mobile 147

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Globaloney: Globalization Challenged.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

NOVEMBER 11, 2015

They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely. Survey Monkey is one of the most commonly used tools for creating and distributing surveys. They are pioneers in the space with a decade of experience.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48