Remove B2B Remove Email Remove Metrics Remove Product Name
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Test your subject lines and measure the right metric. If you’re sending emails, you should be testing your subject lines.

Email 93
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Opportunity Pipeline – the dollar value of the opportunity.

B2B 42
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How to Name Your Startup

www.rocketwatcher.com

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. Name ( required ).

Naming 41
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”