Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. PPC works for Think and See stages. and your ad purpose will be to drive a $$$ outcome.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Mobile traction is getting harder, not easier. ” [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. For example, people signing up for your email marketing list will convert in the near future. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Say, email marketing. strategies). Josh Thomas.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60