Transcript of Focus on Existing Assets to Generate Better Marketing Results
Duct Tape Marketing
OCTOBER 17, 2018
I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? You can tell without ever talking to someone, do they have a marketing automation program?
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