CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. It has extremely low close rates, and high volumes of junk leads.
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