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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 156
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

We changed our model to B2B and adopted Agile around 2002. May 14, 2009 5:23 AM David said. I joined a financial services tech startup in 1999. We attempted to use Waterfall and market ourselves as B2C. It was a disaster. This shift allowed us to crank out working software quickly as a service. Take a look and let me know what you think.

Lean 60
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Continuous deployment for mission-critical applications

Startup Lessons Learned

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or variations thereof.

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. I encourage B2B startups to keep them in their customer development arsenal. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small.

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How to build companies that matter (the lean startup on O'Reilly.

Startup Lessons Learned

In other words, if you can talk about the steps you took (even in general terms) and how you applied Lean methodologies, i think that would be of great value to audiences. Take a look and let me know what you think.

Lean 68