ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit. Techport 13 does it right.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Crunch the numbers.

Video 75

Video Marketing Harvest Bandwidth 75

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. Many tools designed for B2B marketing in general are also relevant to investors. But beyond that, not much. 1) Market fund. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. Search almost always takes the cake when there’s already demand. Strong Keyword Intent.

PPC 48

PPC B2C B2B Sales Cycle 48

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Media Temple. Â Search for apps tools. Google Custom Search Engine. Hundreds of startups featured since 2005, will yours be next? Updated Business tools for Startups. Email Integration. Domains.Co.

Software Review 53

Software Review Technical Review Startup 53