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How can startups engage Amazon and AWS

VC Cafe

A few months ago, VC Cafe launched a series on startup engagement and outreach programs of large tech companies. After covering Google startup outreach and support (from first hand experience), today I’m happy to add Amazon and AWS, by looking into the variety of ways startups can engage with the commerce and cloud giant.

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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

Tech12, an Israeli news publication, embarked on a special project to highlight the 32 Israeli startups that reached a Centaur status. I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Israeli startups raised a record of $26.6

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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Meanwhile in the US, B2C startups raised $100 billion in 2022, 40% of the total funding.

B2C 148
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Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO

VC Cafe

Israeli startups raised over $2 billion in March 2021 alone. As the startup ecosystem in Israel scales, so must the teams leading the growing number of Israeli unicorns. Is there a marketing crunch in Israel? How should Israeli startups think about marketing? VC Cafe: There’s a rise in community led startups.

Marketing 180
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What’s a better return on investment: Enterprise or consumer tech?

VC Cafe

When it comes to the total value of exits, consumer startups cumulatively exceeded enterprise exit value in the period of 2018-2022. In a nutshell, when consumer startups succeed, they can have major outcomes. a major pain point for Israeli startups in 2021) 3. Thoughts on the consumer startup space in Israel.

B2C 104
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B2B Marketing in 2014: Content + Technology

VC Cafe

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups, including Insightera (acquired by Marketo), Kenshoo , Tracx , Oktopost and others are helping CMOs get more bang for their digital buck.

B2B 111
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IBC 2011 Attracts 28 Israeli Media and Mobile Startups to Amsterdam

VC Cafe

The International Broadcast Convention (IBC) 2011 is the leading global tradeshow for broadcasting media and entertainment industry, covering the latest developments in broadcasting, mobile TV, IPTV, digital signage and forward looking R&D. Nicely done.

Mobile 113