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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

This has resulted in dramatic increases in sales. Traditional approaches to marketing and sales will only screw up customer advocacy. Intel realized this when its initial forays into web-based and social media marketing were going nowhere. Rock Stars want professional growth benefits, not bribes. Wrong message, wrong audience.

Customer 154
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How to Use LinkedIn to Generate Sales Conversations

Duct Tape Marketing

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Why is LinkedIn Important?

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How To Use LinkedIn Accounts To Get Leads?

YoungUpstarts

It provides more leads and conversions, and it is admitted by most B2B marketers. It generates the highest number of leads from contents; that is why it’s mostly preferred by B2B marketers. Now it is the best time to start to use LinkedIn to generate leads.

B2B 264
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

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Is Social Media Working For Your Business?

Brandanew

Your social channels will give you varied numbers such as Facebook reach and likes, retweets, plus ones, Instagram likes etc. You need to take these diverse numbers and quantify them into something relevant for the business such as number of genuine leads generated for every $100 spent. Choose the right tools.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?