Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02]

Lead Generation 60

Lead Generation Networking PR B2B 60

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. 3) UI/UX Matters in B2B - For decades, B2B application developers could skimp on innovating in the presentation layer. RentJuice is doing much the same in real estate software.

Software 100

Software B2B Silicon Valley Acquisition 100

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

ConversionXL

MARCH 20, 2019

It’s not just a giant CRM that matches customers with a subset of relevant accounts. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. As one user notes : “Matching the content with CRM tools takes time. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

This is going to be BIG.

JUNE 13, 2012

When we first syndicated the seed round with other investors, some people didn't get it. I owe it in large part to finding great people whose skills were uniquely matched to the entrepreneurial challenge they were taking on. Not everyone was enthusiastic about this company, though. Their success became almost routine.

Syndicate 151

Syndicate Syndication Viral B2B 151

Occam's Razor

FEBRUARY 3, 2014

Have the colors and branding match your corporate identity. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. Give it a beautiful skin.

Analytics 149

Analytics Marketing Audience Channel 149