B2B PPC Revenue Security 
ConversionXL
JANUARY 29, 2016
To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Wanna know how they did it? Key Takeaways.
ConversionXL
JUNE 2, 2022
In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Individuals don’t make B2B buying decisions; groups do. Coordinated.
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ConversionXL
MAY 27, 2022
It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.
Occam's Razor
APRIL 21, 2014
If you can fix that, more revenue will immediately flow into your client's bottom-line. What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. They will show affection towards you. So analytics packages et.
ConversionXL
JUNE 2, 2022
How LiveRamp drove over $50M in annual revenue from 15 target accounts. LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. A “quick pivot” to ABM isn’t realistic.
ConversionXL
SEPTEMBER 30, 2020
As a B2B business, we’ve struggled with this problem for a long time. The interest in private browsing, VPNs, and secure browsers like Tor or Brave went from geeky to standard. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.
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