B2B PR SEM SEO 
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). The Intersection of SEO and CRO (and How to Maximize Long Term Growth).
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. David Jason Cohen Love this article!
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Duct Tape Marketing
MAY 4, 2016
Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The PR Masterclass : How to develop a public relations strategy that works! SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors.
Brandanew
JANUARY 8, 2016
Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Tina Chan, Social Media Manager, GEECL.
Cracking the Code
OCTOBER 10, 2008
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. Impact of the recession on SaaS Sales&Marketing pr. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2).
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