Rembrandt Communications
MARCH 8, 2019
As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. 5 Questions to Ask Your PR Team for the Best Results.
Rembrandt Communications
MARCH 8, 2019
As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. 5 Questions to Ask Your PR Team for the Best Results.
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View from Seed
MARCH 3, 2015
Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”
ConversionXL
JANUARY 18, 2022
Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. There have never been more brands competing for attention than there are right now.
Duct Tape Marketing
NOVEMBER 2, 2017
7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.
Duct Tape Marketing
NOVEMBER 23, 2016
Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.
ConversionXL
APRIL 4, 2017
It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Engineer marketing (like tool-building) is also starting to grow as a channel, as well as events or non-regular PR.
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