Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
Duct Tape Marketing
DECEMBER 1, 2022
Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products.
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ConversionXL
MARCH 10, 2017
Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.
Occam's Razor
JULY 22, 2013
Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 It does not stop at getting the first B2B contract. million queries that we can easily identify in the Think and See consideration stages? Go, win big.
www.rocketwatcher.com
DECEMBER 5, 2011
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. b2b marketing.
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
Duct Tape Marketing
NOVEMBER 3, 2017
Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it. source ).
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