Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. If your business is industrial B2B products, social media should be low on your list. But, contrary to what most people preach, it isn’t entirely free.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Detecting unsatisfactory items as soon as possible might save your reputation, marketing budget, and customers.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. There are a half-dozen or so reputable companies to consider. by Nick Pahade, CEO of Poptent.

Video 180

Video B2B Campaign Social Media 180

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. If your business is industrial B2B products, social media should be low on your list. But, contrary to what most people preach, it isn’t entirely free.

Social Media 238

Social Media Media Cost Startup 238

Rob Go

JANUARY 12, 2015

Teams that seem great on paper or by reputation may actually not be great. Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that broadly speaking, you want to pay up for traction over team in consumer, and overpay for team with less traction in B2B. They may have just been lucky.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Also, great teams are much harder to identify for a bunch of reasons: Teams that seem great on paper or based on reputation may actually not be great. Traction for Consumer, Team for B2B. The observation here is that founders of great B2B companies more often than not have some demonstrable track record as operators or entrepreneurs.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. If your business is industrial B2B products, social media should be low on your list. But, contrary to what most people preach, it isn’t entirely free.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Online reviews are a critical component of your business’ reputation and can do wonders for converting new customers.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

OCTOBER 17, 2013

In using such a scattershot approach to social media, these organizations are missing out on major opportunities to engage with potential and current customers, manage their reputations, and more — and they may be alienating social media users in the process.

Social Media 217

Social Media Media Curation Social Network 217

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. iKarma – A reputation management service that allows you to compare customer comments, display testimonials, get customer referrals and manage your word-of-mouth. What will you find here? Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

marketingland.com

JULY 11, 2012

Four Responsive Email Layouts The Search Time Warp How Your Content Strategy Is Critical For Reputation Management Not All Digital Ads Are Created Equal Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution. Whitepapers: The B2B Marketers Roadmap to SEO Success. It’s Not WHAT You Need to Go Viral – It’s WHO.

Email 49

Email Mobile SEO Search 49