Duct Tape Marketing
AUGUST 11, 2014
10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. 1) Answer focused blogging.
crowdSPRING Blog
AUGUST 6, 2018
Many small businesses assume that brands start and end with a logo, and overlook all of the other important marketing content that is a part of any substantial branding effort. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016.
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Brandanew
SEPTEMBER 3, 2015
As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! And being primarily a B2B content marketing and branding agency ourselves, this is not lost on us.
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.
Duct Tape Marketing
NOVEMBER 1, 2017
Joe Pulizzi: And it’s wonder, you know, looking at it from the small business side for just a moment. And the last one I’ll mention is just fun one because we’ve just covered it on the podcast, which is this guy Joel Salatin, who is a farmer, small business farmer out of Virginia.
mashable.com
SEPTEMBER 1, 2011
Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.
Occam's Razor
FEBRUARY 3, 2014
Small, initial efforts are ok. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts.
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