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The Consumerization of Business Software ? AGILEVC

Agile VC

One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies.

Software 100
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

Establishing a presence on the web was probably one of the first things you set up, after your logo and branding strategy. In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. It’s a given by this point that your business should have a website.

Mobile 48
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August Roundup: What Are The Most Effective Content Marketing Strategies?

Brandanew

This month, as always, I will also share the tips we’ve been sharing all month long across the world wide web and the insights we’ve learned. As B2B partners tend to be detail oriented high quality content is a great way to engage with them. For instance, Whitepapers or presentations.

Marketing 100
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., These places include: Communities and groups (e.g.,

B2B 103
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. Robert Rose: No.

Cost 38
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain.

Analytics 149
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91