ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., These places include: Communities and groups (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. And that looks different for a B2C journey versus a B2B journey. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior.

SEO 70

SEO Search Generative AI Engineer 70

Agile VC

OCTOBER 27, 2011

One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies.

Software 100

Software B2B Silicon Valley Acquisition 100

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Have an account?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

OCTOBER 5, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly.

Naming 84

Naming Startup Social Media RSS 84

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. The process is called mass syndication, or a party round. So I asked her this: “What do I do with my 1,000th post?”.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain.

Analytics 149

Analytics Marketing Audience Channel 149