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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Newspapers: Tampa Bay Times. Make tough choices.

Metrics 141
Metrics Acquisition eCommerce Analytics 141
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Transcript of Want to Be Like Amazon?

Duct Tape Marketing

MAY 23, 2017

And I know the first thing people are going to say is that of course I’m not worried about losing because the stock market is basically funding their growth, they’re not profitable blah blah and I hear that all the time. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13]

Tampa 35
Tampa Florida Customer Audio 35
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