ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Total spend on acquiring customers.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? For some products, customers come in all shapes and sizes, from all countries, all backgrounds, all salaries, and all levels of computer skills. Orchestrating Your Personalization Campaigns. Google Adwords? Very annoying.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. How to plan a career in web analytics (paths, salary, longevity), and how to then cultivate the right set of skills. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Segmenting CAC to prioritize channels. of Customers Acquired.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162