Remove B2C Remove Campaign Remove Social Network Remove Syndication
article thumbnail

Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Cartoon Network Favorites Star in Strange Video.

Naming 84
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. This provides us more time to develop meaningful relationships with prospects and customers. 3) Raise capital.