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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 62
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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Global Syndication Partners. Top Stories Today.

Naming 84
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This provides us more time to develop meaningful relationships with prospects and customers.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. B2C or B2B, all marketing is people talking to people.

B2B 129