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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. the Untouched Vertical. 3) Raise capital. The VC Software Stack?—?the

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Other popular tactics you may be familiar with are: Webinars. image source.

eCommerce 112
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other.

B2B 42