Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. So you've got more variety of content.

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

FEBRUARY 16, 2022

And, and I think the that's, I think that's a key part of it, but there's no question once you find that, as you said, you know, you can a Facebook ad campaign for, you know, somebody in Milwaukee is probably gonna be just as good for somebody in Omaha. It doesn't have to just be a vertical. We can understand what our churn is.

Framework 80

Framework Vertical Hosting Networking 80

Duct Tape Marketing

AUGUST 25, 2022

And, and I think that's, I think that's a key part of it, but there's no question once you find that, as you said, you know, you can a Facebook ad campaign for, you know, somebody in Milwaukee is probably gonna be just as good for somebody in Omaha. It doesn't have to just be a vertical. I think I kinda like the variety is part of it.

Marketing 84

Marketing Framework Vertical SEO 84

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. This is John Jantsch, and my guest today is Debbie Howard.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Startup Lessons Learned

AUGUST 24, 2009

I have a question though- do you think that most content metrics (the ebook example you mentioned) should be developed by the "author" to target their specific data, or do you think there are opportunities for a new business vertical that give these tools directly to the creator. August 24, 2009 2:17 PM Norbert Mocsnik said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 7, 2021

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. Custom ebooks/webinars & highly targeted ads & marketing (i.e.

IP 98

IP Marketing Technical Review Software Review 98

www.kalzumeus.com

AUGUST 13, 2012

Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

ConversionXL

JUNE 2, 2022

Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. iRidium invited top tier accounts to product demos.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

AUGUST 21, 2014

When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. Having successfully used webinars as conversion tools in the past , the company also saw them as a potential candidate for reducing churn. The Execution. image source. Actionable Advice. Conclusion.

Retention 106

Retention Churn Rate Metrics Software Review 106

Austin Startup

FEBRUARY 24, 2019

Then we would write case studies about our success with them, do webinars with them, ask them to speak at our client summit, help them speak at industry events like Shop.org (especially when Web analytics and online word of mouth was so new it was seen as the next hot thing), help them win industry awards, and ask them to serve as references.

Software Review 48

Software Review Sales Cofounder Analytics 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. the Untouched Vertical. 3) Raise capital. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 4, 2014

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Other popular tactics you may be familiar with are: Webinars. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

DECEMBER 15, 2011

People are used to 2 kinds of menus: horizontal and vertical. People don’t need to see a menu to know where the ‘contact’ link is at – by default they look for it as the last link in a horizontal menu or the bottom link in a vertical one. Campaign Monitor : What I like about this value proposition.

Design 121

Design SMS Conversion Vertical 121

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. Screenshot of unbounce webinar “Big Picture CRO” with Rand Fishkin. But when it does produce a significant improvement; the average increase is 49%. People have mostly no idea what to test. image source.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

OCTOBER 31, 2022

Luckily, Facebook allows for detailed segmentation , helping you reach audiences while optimizing your campaign budget. There are six types of Facebook video ads: Short Videos and GIFs Vertical Videos Stories Video Carousels Video Collections In-stream Videos. So, how do you create these segments? TikTok and YouTube). Image source ).

eCommerce 102

eCommerce Audience Differentiation Campaign 102

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42