View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

Seeing Both Sides

AUGUST 16, 2012

Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Going B2C was daunting and not in our core DNA,” Kaufer remarked. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Generating awareness through SEO. Image source.

Customer 140

Customer Marketing Social Media CPA 140