View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. In the early days, StumbleUpon was a key part of the playbook. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. But HubSpot doesn’t even talk about that now.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 25, 2021

Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on. The key to success is consistency.

Product 96

Product Social Media Audience Software Review 96

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48