How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. This will help you attribute the conversion to the correct acquisition cost.
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