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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

And for that reason, Mark Ecko advises against simply sending “just the stock s**t.” Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. Lord & Taylor.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Tips: Build your own device lab and keep it well-stocked. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?