B2C Differentiation Matching Sales Cycle 
ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. A more complex sales cycle. B2B sales cycles can last for months, even more than a year.
ConversionXL
MAY 1, 2019
Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. The real work: Matching learning to tasks, not individuals. The same is true in marketing, especially for companies with long sales cycles.
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