ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
ConversionXL
MAY 1, 2019
Focus offline conversations on high-value points of differentiation. have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment.
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Austin Startup
AUGUST 29, 2017
That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. How is your company positioned to encourage positive pattern matching with competitive or substitute solutions? Can you articulate that value in a couple of sentences?
ConversionXL
JUNE 25, 2021
Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. This will help you skew your messaging (and product or feature) to satisfy intent and match expectations. Points of differentiation. Measurable value.
ConversionXL
NOVEMBER 8, 2018
They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. start including, rather than excluding, prepositions) may create a tighter match between the content of the voice query and the content of your page. Are there use cases for voice search in B2B?
Steve Blank
JUNE 23, 2021
This allowed us to emphasize how to differentiate a technical spec from a value proposition and expand on the parts of the business model that are unique for science and engineering startups. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. Started on Week 1 as AI to Match Patients to Post-Acute Care.
Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.
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