Remove B2C Remove Differentiation Remove Restful Remove Revenue
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How to Radically Stand Out with Brand Marketing

ConversionXL

And yet, revenue went up by 45% YoY. Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Twitter followers.

Marketing 109
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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

This post from CXL includes some good examples of meaningful KPIs for an email sequence: Gross customer adds; Marketing-qualified leads; Time-to-close; Revenue. For example, if your primary KPI is revenue, your Big Ask may be to make a purchase. Build anticipation for the rest of the sequence. I call this offer the “Big Ask.”.

B2B 131
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[Review] Taking Down Goliath

YoungUpstarts

Details of each step above are covered throughout the rest of the book. They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Define campaign messages. Determine campaign media channels. Measure campaign results. Optimize campaign approach/parameters.

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Software Eating Industries

Mucker Lab

Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. If the rest of the bowling pins begin to fall, we are in for multiple tidal waves of value creation (and destructions).

Software 107
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Seven critical lessons learned in angel investing

Austin Startup

It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. We already believed in the macro trends of niche brands, retail differentiation (and disruption) in the age of eCommerce, The Long Tail , and consumer tastes and diets shifting faster than big CPG companies could keep up.

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Why Free Plans Don't Work

Software By Rob

The only thing that seemed to be consistent about my growth was that my revenue was relatively flat while my user base kept growing. This turned out to be a good move since it doubled their revenue that month. He has a great stats page that shows everything from monthly revenue to the breakdown of users by plan type.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Improves customer experience during sale, after sale and support interactions while generating revenues and reducing operational costs. GoNet Systems.

Mobile 103