Remove B2C Remove Distribution Remove Metrics Remove Sales Cycle
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Jason Lemkin’s best advice on dealing with long sales cycles is to “ Chill.

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