Remove B2C Remove eCommerce Remove Sales Remove Social Network
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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The second relies on retention.

Retention 126
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

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Making Social Media Work For SMEs

YoungUpstarts

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. By taking the time to learn about each social platform, the company was far better-positioned to appeal to followers on each. 2] [link]. [3] 3] Joshua P.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. Whether you make money through sales or ads, you always need more user engagement on your website.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Are you simply looking for more people to buy your product (raw traffic)? Display Advertising.

Channel 165
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Is Social Proof Really That Important?

ConversionXL

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. Social Media – Praise from current customers and/or brand advocates in the form of tweets, Facebook posts, Instagram comments, etc. Save them for the thank you page.