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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy Thursday is guest post day here at Duct Tape Marketing. photo credit: Moz.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

” Gary Messiana, Bessemer Entrepreneur-In-Residence and former CEO, Netli. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Impact of the recession on SaaS Sales&Marketing pr. Favorite VC and Entrepreneur blogs. Philippe Botteri.