CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Great CRO, like great SEO, can long-term be bad for the customer. We’re in a bubble, we get disconnected from how the rest of the world uses the Internet. Image Credit.
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