View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? NVV: How did you adjust? Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. There was talk of an IPO in 12 months. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Use social media to be sure people are aware of it.

South Africa 310

South Africa Europe Disintermediation Poland 310

Startup Lessons Learned

MAY 14, 2009

Twitter about it or post it to a social media site? We attempted to use Waterfall and market ourselves as B2C. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Austin Startup

OCTOBER 29, 2017

Every nuance of your website and your social media presence matters; it costs no more to exude success and style across all channels than to look like a home-brew startup. Attention to buying process is especially meaningful in B2C; it’s a truism that changing buying habits is very difficult.

Sales 48

Sales B2C Matching Austin 48

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment.

Networking 48

Networking Fractional CTO CTO Hire B2C 48