David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Coalesce address the more general problem of searching through large data sets for best fits. Her answer?

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. What the sheet shows is that each customer is costing you $100 in just lead generation expense. Those trials are then shown converting to paid customers at the rate of 10%.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. As private investors and public acquirers become more SaaS savvy, multiples of CMRR will likely become the primary valuation metric. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review North America Europe Metrics 48