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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. “Try to test and prove out your go-to-market strategy, before launch.” Want to tap in to the best startup advice from entrepreneurs who are out there doing it? My Auto Shop.

Founder 101
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. The second study, however, unearths a critical point, especially for marketers. They didn’t. ).

Marketing 124
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Market, market, market. Get stories written.

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GreenPost – Because Bills Should Be Green

YoungUpstarts

“We think this is a greenfield market that presents enormous growth potential.&# It has just signed an MOU with an Australian public listed group which wants to take its system into Australia and New Zealand. When it comes to market size and available funding, Narulla says there’s both pros and cons.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. Consumer Services (B2C). Australia/New Zealand. Marketing Services. stock quotes reflect trading in all markets and are delayed at least 15 minutes. » More. Loading… Business.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates?