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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition

Acquisition Cost Customer Entrepreneur

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review

Software Review North America Europe Metrics

StartUpRoar

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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