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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Frameworks for businesses during a crisis. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
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“Small Business” Does Not Mean “Disadvantaged”. Here’s Why.

YoungUpstarts

To remain competitive against big corporations and an endless stream of internet startups, companies looking for growth must produce new products and services to engage new markets. Production, shipping, time to market, and other functions must improve to keep pace with technology and evolving consumer demands. A Digital Model.

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Don’t Sleep on Lightning

Version One Ventures

Lightning is a network of bi-directional payment channels that allows for instant settlement between parties and routing of payments over a TOR-like p2p network settled in units of bitcoin. > 36,000 public channels . > First off, a quick reminder on what Lightning is and how it works. > 14,000 public nodes . >

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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.

Merger 243
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Entrepreneurs Need New Growth Models To Scale Up

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.

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The Pre-Board Board: How to Create Accountability Before You Give Away a Board Seat

This is going to be BIG.

Over time, you’ll start building up more and more sophisticated ways of tracking and your reports will start to subdivide into functional areas like marketing, product development, and financials (when you have dedicated investor money or a limited pool of your own capital you’ve decided to invest).

Equity 146
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Explore Non-Standard Ways to Grow Your Startup

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.

Startup 232