The Very Best Digital Metrics For 15 Different Companies!
Occam's Razor
MAY 2, 2017
Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. It is pretty clear from their site that email is a very big deal for them – and an ideal very cheap marketing / acquisition strategy for them – hence the micro-outcome are Email signups.
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