Making the Most of Your Drip Email Campaign: Content, Length & Frequency
ConversionXL
APRIL 29, 2013
Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.
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