ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

JUNE 19, 2012

Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Below are the five elements required to view and implement this tactic as a systematic process in your overall lead generation plan. Commit to publishing at least once a week.

PR 64

PR SEO Social Bookmarking Distribution 64

Duct Tape Marketing

MAY 21, 2012

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. Ironically, the best groups for lead generation are those that don’t tolerate blatant self-promotion.

Lead Generation 69

Lead Generation Curation Networking Social Network 69

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

Social Media 69

Social Media Media Marketing Database 69

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. We don’t think that’s worth very much.

Social Media 94

Social Media Media Curation Audience 94

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Lead generation & sales. Improved talent acquisition.

Social Network 49

Social Network Distribution Curation B2B 49

Duct Tape Marketing

AUGUST 17, 2017

Online behaviors, for example, their preferred social network, content types (video, text, audio), frequency, and duration. If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. A short one-minute video. #5

Social Media 66

Social Media Syndicate Syndication Matching 66

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. What about trust?

Marketing 72

Marketing Social Media Sales Media 72