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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other.

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10 Key Elements Of An Open Leadership Framework Today

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his classic book “ What’s the Future of Business? ”. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. High-technology product startups, without customers, don’t make a business.

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10 Lessons On The Value Of Self-Promotion In Business

Startup Professionals Musings

Per a classic book by Dan Schawbel, “ Promote Yourself: The New Rules For Career Success ,” you can maximize these perceptions, which apply equally well to entrepreneurs as well as professionals. With the Internet and social networks, things you do in your personal life can affect your success in a big way.

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[Review] Likeable Social Media

YoungUpstarts

With close to 900 million users and an upcoming IPO , Facebook is ruling the web as the social network of choice. Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers. Share Stories (They’re Your Social Currency!). Use Social Network Ads for Greater Impact.