Remove Bootstrapping Remove Channel Remove Marketing Remove Viral
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

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7 Steps To A New Business From An Innovative Solution

Startup Professionals Musings

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

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“Stay away from just making what the market is asking for” – How SF Gear Company DSPTCH Thinks About Design

Hunter Walker

I’ve spent most of my corporate career in online acquisition marketing and while the numbers always start out nice, there will always be a ceiling of how much profitable marketing one can do through the web. We started small and tested the market for retail before jumping right in to a long term commercial lease.

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The #1 thing successful founders think about for their next startups

Hippoland

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. Another way is to have unique promotion channels, but these must be scalable. Product second.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. Another way is to have unique promotion channels, but these must be scalable. Product second.

Founder 48
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

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