Bootstrapping Email Sales Sales Cycle 
ConversionXL
JANUARY 9, 2019
Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior.
Hippoland
AUGUST 16, 2018
A few years ago, a friend asked me if I could forward an email to Abc VC. But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. Now that I sit on the other side of the fence, I realized that my thinking was flawed.
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Hippoland
AUGUST 16, 2018
A few years ago, a friend asked me if I could forward an email to Abc VC. But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. Now that I sit on the other side of the fence, I realized that my thinking was flawed.
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. 2) B2B startups have high margins.
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. 2) B2B startups have high margins.
Startup Lessons Learned
APRIL 14, 2009
For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.
ReadWriteStart
DECEMBER 1, 2011
The team is led by Girish Mathrubootham and Shanmugam Krishnasamy, who have their roots in Zoho, a SaaS company that has revolutionized the category by drastically undercutting the CRM price-point by leveraging India to build a $100M+ 100% bootstrapped business. Freshdesk aims to do the same in Social CRM and already has paying customers.
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