Bootstrapping Sales Sales Cycle Viral 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g. simple enough to be self-service). Think: GoDaddy). 200-300), and you can afford to spend money acquiring them.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.
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Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.
Startup Lessons Learned
APRIL 14, 2009
For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.
ReadWriteStart
NOVEMBER 16, 2010
The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core). SaaS reduces your sales cost but also means that VC is needed.
Hippoland
FEBRUARY 12, 2018
The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.
Hippoland
FEBRUARY 12, 2018
The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.
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