Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
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MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on.
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