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Paul Herdsman Of NICE Global: The Benefits Of Utilizing Nearshore Outsourcing For Your Business

YoungUpstarts

In today’s ever-changing, highly competitive business climate, small startups and large companies alike are increasingly turning to outsourcing processes. Examples of this for businesses in the United States would be countries such as Mexico, Brazil, Costa Rica, or Jamaica.

Offshore 165
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Brazil is using the law to push innovation, but here’s how it can do more

The Next Web

operations for Brazil-based Movile , a mobile platform for content and commerce. This is a step forward for the Good Law—which has already helped Brazil a lot—but private business and government need to start doing more to truly help launch Brazil’s mobile potential. Eduardo Henrique is the head of U.S.

Brazil 149
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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

We all strive to reduce costs and improve efficiency, but the ultimate test is the potential to erode values, culture, and brand image. Attempts to do this have resulted in more confusion than value, as well as high management and marketing costs. Be different based on a unique value proposition, not just better quality or cost.

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Pitching Your Startup to Potential Enterprise Clients

ReadWriteStart

In the Internet startup space, some companies choose to develop enterprise solutions they hope will attract large corporate contracts. Here are some tips for enterprise startups looking to snag those big enterprise contracts. Loura made it clear that it is a common misstep by young startups but not necessarily a deal-breaker.

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

Scalable startups are on a trajectory for a billion dollar market cap. But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. startups ignore the rest of the world until they scale in their own country.

Global 335
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I informed him that we needed to translate the software into Finnish at a cost of $50,000. Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Brazil is now a powerful country, but similar examples still prevail in many developing nations.

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

You can’t sell anything without significant traffic, especially since 80% of it is crap even with a good campaign, and it is preferable that some of that traffic is not costing you dollars per click. On top of that, the cost has escalated tremendously over time. Each of those pieces merits its own book alone.

Campaign 272