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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Growth hacking isn’t about deploying sleazy tricks.

Retention 113
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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Referral Programs.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106
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How to Conduct a SaaS Funnel Audit

ConversionXL

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Image Source. Sending Sequenced Emails.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned.

Retention 101
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8 Effective Ways Your Small Business Can Wow and Win Back Lost Customers

crowdSPRING Blog

In fact, businesses expect to lose customers. There’s even a term for measuring that loss – churn rate. And, for obvious reasons, your business should aim to minimize the number of customers who disengage. Enter the loyalty program. Loyalty programs can be as simple or as complex as you want them to be.